MBA In Marketing

MBA In Marketing

What is MBA Marketing?

MBA Marketing provides students with the knowledge and technique of creating a narrative around any particular product and service with the help of analytics, storytelling, communications, customer behaviour and management skills. MBA Marketing has found new life with the Growth of Digital Marketing in India.

With the change in time and with more and more digitalisation, companies have to become more efficient in reaching out global audience. Since 2015, Digital marketing has taken the front-seat compared to traditional marketing techniques. MBA Marketing refers to a Master of Business Administration with a focus on Marketing aspect.

MBA marketing is one of the top specializations of MBA that focuses on topics such as market research, advertising, branding, and international markets.

Apart from core MBA marketing subjects, the course also teaches you how to present your market strategies to the customers, and how to network effectively.

The related courses along with MBA marketing include Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing and Social Media Marketing.

The course will help you to gain knowledge and insights about marketing strategies of top companies globally, which will help you to work effectively in top management companies.

Pursuing MBA in Marketing does not only confirms a high salary but also assures a higher and better growth in career.

This program takes 2 years to be completed and it comprises of various subjects such as marketing management, finance, business studies and accounting.

Course Name    MBA Marketing
MBA Marketing Syllabus    Managerial Economics, Marketing Management, Global Business Management, Statistical and Quantitative Methods, Business Laws
MBA Marketing Programs    Full Time, Part Time, distance, Online
MBA Marketing colleges in India    IIDE Mumbai, IIM Kozikhode, IIM Roorkee, IIT Madras, NMIMS, SIBM, Great Lakes Institute of Management
MBA Marketing Online    University of Mysore, Jain University
MBA Marketing Scope    Phd, Jobs
MBA Marketing Jobs    Marketing executive, Digital Marketer, Retail Marketer
MBA Marketing Salary (INR)    5,00,000 – 7,00,000

Why MBA Marketing?

MBA Marketing course not only teaches the traditional marketing strategies but also the new age concepts such as Digital Marketing, Social Media Marketing, Email Marketing, etc.
MBA  Marketing graduates can switch to Consultancy or Enterprising Management after the completion of the course.

As per Payscale, the average salary of a Marketing manager is INR 9,03,076 which is higher compared to an HR manager (INR 7,82,489) or Operations manager would get (INR 8,32,787).
MBA marketing is one of the popular and demanding MBA Specializations. The top recruiters for MBA marketing graduates are Sony, Spencer’s Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, etc.

The reason why MBA marketing is so popular is that every company relies on marketing to build customer loyalty, and increase their revenue.
Marketing sector is known to be the topmost recruiting sector in MBA Placements. As per IIM Ahmedabad Placements 2022 reports, Marketing was the second highest recruiting sector after Finance, with highest CTC of INR 27 lakhs per annum offered by HUL.

Why MBA Marketing is a Popular Career Path?
MBA Marketing is traditional yet one of the most popular career paths in terms of employment in India and abroad. It provides the students with a wide range of scope to make careers in brand management, advertising, and marketing. Students learn new and trending concepts such as Social Media, Brand Management, Digital Ads etc. Hence MBA Marketing along with its new approach helps in building a viable career equipped with modern techniques and strategies.